Perrier B.Y.O. Bubbles

CHALLENGE: Make Perrier the go-to solution for surviving Dry January in style.

IDEA: B.Y.O. BUBBLES — “Bring Your Own Bubbles” to the party so you can stick to your Dry January goals without missing a moment of the fun.

EXECUTION: Limited-edition art cans, mocktail recipes, social, digital media, and POS all worked together to give Perrier drinkers confidence. You can go to that party, keep 100% of your resolutions and miss 0% of the fun.