Sanpellegrino Virtual Bartender AR

CHALLENGE: Launch a premium cocktail mixer at the height of the pandemic when bars are off limits and in-store sampling is off the table.

IDEA: What if we could put a bartender in every box? — Sanpellegrino’s Virtual Bartender AR Experience gave Sam’s Club shoppers the chance to get up close and personal with an expert mixologist.

EXECUTION: QR codes on pack launched the Virtual Bartender, serving up live mixology demos featuring exclusive recipes from the legendary Dante’s bar in NYC. (Check out the case study video below to see Mateo in action!) In addition, a range of tactics from influencers and pickup inserts to in-club TV and digital rich media drove to a custom brand page on samsclub.com. Our Virtual Bartender served up success, winning Sanpellegrino Mixers full distribution across all 600 clubs and earning our team the Path to Purchase's OmniShopper Award for Best In-Store Digital Media Activation.