Renuzit for a Reason

CHALLENGE: You know, get people to buy more Renuzit. And oh yeah, there’s no above-the-line campaign this year.

IDEA: Renuzit for a Reason — Let’s remind people of all the (stinky) reasons it might be a good idea to bring home a Renuzit cone or two. Or six.

EXECUTION: The good thing about Renuzit cones are that they’re cheap. When you can pick one up for about a dollar at most retailers, why not get a little creative? How many of your family’s needs (aka smells) could use a little freshness? With this campaign, we created a concept that encouraged people to keep their whole (stinky) family’s needs—pets included—in mind when shopping for air care solutions. From their cat’s litter box to the smelly socks their teenager leaves on the bedroom floor to the kitchen garbage can their spouse never seems to empty in a timely fashion, turns out there’s a lot of reasons for Renuzit.