Save Your Faves with Snuggle

CHALLENGE: There’s a whole new generation (or two!) who have zero idea what fabric softener is or why they should use it.

IDEA: Save Your Faves — We created an original and highly strategic POP campaign specifically targeting non-fabric softener users, educating them about how Snuggle can extend the lifespan of their favorite clothes.

EXECUTION: Targeted retailer media and national FSIs got the word out: Snuggle helps protect your clothes so they look better and last longer. The campaign’s messaging easily flexed to include families (“Save Their Faves”), highlight the most compelling product RTB relevant to a given target and accommodate retailer customization.