Sony Explorers Manifesto

THE SITUATION: For a writer, there’s probably no assignment juicier than a good old fashioned blue sky pitch manifesto. I just love to write them. It’s the one scenario where we get to just swing for the storytelling fences. A chance to hold a roomful of clients in thrall, to make them feel something, to make them proud of their brand. This is just one example of countless manifestos I’ve written in my career. Whether fully tricked out with video and VO (like the one below), or just words on a slide, I promise I can write copy that will give you chills.